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Copywriting – How to be Natural and Authentic
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting –...
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RankBrain – What it is, what it does and what you need to do
What is it? If you’ve been keeping up with the latest search and Google news, you would have already heard about RankBrain. If you’re unsure what it is, it is Google’s latest ‘toy’ – a...
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Is Plain English Dying in the Workplace?
This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and phrases that meld to...
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The SEO Mistakes You’re Probably Making
SEO (search engine optimisation) isn’t an optional exercise if you market your business online. That means it’s something you have to get to grips with and make time for in your hectic schedule. It...
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Use Images to Optimise Your Blog’s SEO
You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice visitors to click through to your website more...
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The 5 Mistakes You’re Making When Writing Your Content
Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep up to date with the latest thinking, so you’re right on it. If that’s the...
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How to Avoid Being the Social Pariah of Your Social Media Group
Social media is full of chat groups and forums. Whether it’s Facebook, LinkedIn or some other business forum website, they can be a valuable source of support, advice and banter. They can also be a...
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Every B2B (and B2C) Website Must Have These 10 Features
As a copywriter, it pains me to say this, but the words on your web page aren’t the be all and end all. They are, of course, incredibly important if you want to make a sale, but considering the...
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6 Tips to Make Your Newsletters Rock (and a bonus tip)
As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your website has a catchy sign-up box so all your customers – old, new and potential – can keep up to date with...
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Website Content: What’s Important and What’s Not
Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered about the website because we don’t sell...
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17 Ways a Copywriter Will Help Your Business
It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t...
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Stop Content Marketing – You Don’t Know What You’re Doing
Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not...
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A Quick Insight into the Art of Writing an Elevator Pitch
I hate networking events. If they weren’t bad enough on their own, they’re even worse when you have to deliver an elevator pitch. If you’re unsure what that is, an elevator pitch is a short summary...
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Does Emotion Really Motivate People to Buy?
This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by evoking emotion through your content. So, in...
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What Is a Style Guide and Why Do You Need One?
One of the simple things that give your organisation credibility is your consistency of style. By style, I mean your written communications, marketing materials and visuals. It is basically a guide...
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2017’s Top 10 Digital Marketing and Branding Trends [Infographic]
I do love a good infographic, and it’s always fun to find ones that predict what we as marketers are going to be facing in the coming months. As 2016 draws to a close (that will help you put this...
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How to Diversify Your Supply Chain
As a corporate, your supply chain matters. You want to sure you have the best suppliers providing you with the best products and services at the best prices and service levels. Your tendering...
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Newsletters – How to Make an Impact in an Overcrowded Inbox
Newsletters provide a great opportunity for you to keep your relationship with your customers alive and kicking. They are relatively cheap to produce and easy to deliver – all it takes is the push...
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Marketing: The Power of You
What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most...
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What Comes First? Website Design, SEO, or Content?
You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy....
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