Google isn’t Killing Your Business, You Are
I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many...
View ArticleWhat Is The Biggest Mistake Businesses Make?
Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice. To look at the biggest mistake businesses make, I want to turn to the world of F1....
View ArticleShould You Invest in Email Marketing or Sales Letters?
Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure. Fast forward a few years, and it’s now...
View ArticleWhy Isn’t Your Website Converting Visitors into Customers?
Your website conversion rate is vital. Your website has one function: to sell. I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have to sell; it’s just for information.’ No...
View ArticleCopywriting By Marketing Agency vs Freelance Copywriter
Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail....
View ArticleMarketing: Expectations vs Reality in relation to copywriting and content
Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing...
View ArticleIs Your Marketing Glass Half Empty or Half Full?
Marketing attitude has a lot to do with how successful your business will be. Recently, I’ve had quite a bit of work done at home. Over the past few months, there have been umpteen trades coming and...
View ArticlePlain English Doesn’t Mean Dumbing Down
Plain English is the only language you should use when creating marketing materials. That is my mantra, and I stand by it. Often, when people use a copywriter, they are under the false impression...
View ArticleCopywriting That’s Different Wins Every Time
What is the biggest mistake my copywriting clients make? Asking for their content to be “just like their industry norm.” No, no, no, no, no. The whole point of your website (brochure, or whatever...
View ArticleWhy Calls To Action Are Vital
I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to use them for fear of coming...
View ArticleScrooge Sucked At Marketing. Don’t Be Like Scrooge
Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is important to you, you can splash the cash...
View ArticleHow To Create A Winning Offer
Let’s face it, you can have the hottest copy this side of the sun, but if your offer is crap no one will buy. It’s easy to blame a lack of sales on your writer, designer, the time of year, phase of...
View ArticleYour Marketing Strategy Is Nothing Without Content
You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies with many of my...
View ArticleTake Responsibility For Your Marketing Strategy
If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring to those of...
View ArticleBe Different With Your Marketing And Stand Out
A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to go against their industry ‘norm’. When Joe is looking for life cover,...
View ArticleYour Emails Are Offending Potential Customers
When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because a vast number...
View ArticleJoining The Dots Marketing
Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing...
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This Is What Your Online Shopper Really Want
Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s by Yieldify who asked over...
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Move Over E-Commerce, It’s Time For C-Commerce
No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been used to. Now they want the...
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Why Your Marketing Should Be About The Why And Not The What
The vast majority of business write website copy that focuses on what they do. They believe that’s what people want to know. After all, when someone lands on a website, they want to know they’re in...
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